Our
Story
Where Veg Excitement Begins
We believe operator menus can, and should, be exciting, sustainable, and full of flavour - without compromise. That’s why we’re on a mission to help operators serve up bold, innovative, veg-first options that not only satisfy diners but keep them coming back for more.
Ready to shake up your menu with bold, colourful, and flavour-packed options? At Strong Roots Foodservice, we’re real food people, passionate about creating dishes that are not only delicious but also vibrant and on-trend.
We deliver veg-forward solutions that bring excitement to foodservice operators like you.
our mission
bringing colour, flavour, and innovation to your menu
At Strong Roots Foodservice, we’re redefining veg-first with products that add a burst of colour and flavour to every dish. We help foodservice operators stay ahead of the curve with veg-first solutions that are as exciting as they are sustainable—because we know that today’s diners want food that looks good, tastes great, and feels right.
here’s what makes us tick:
rooted in good
We take sustainability seriously, building it into everything we do. For us, it’s not just a choice—it’s a must.
crafters & grafters
With heart and hard work, we craft products that are full of bold flavours and vibrant colours, making it easier for you to offer dishes that pop.
frozen & plant-based
We choose frozen and plant-based because it’s the best way to deliver fresh, exciting flavours while reducing waste and staying sustainable.
grown, not made
Our veggies come from trusted growers who know how to produce the best of the best. You can taste the difference in every bite.
Let's Bring
veg excitement
to your menu
Our veg-first products are here to help you create menus that stand out. Whether it’s mouthwatering mains or delicious sides, we’re delivering the flavour, colour, and innovation your customers crave. Together, let’s bring some vegetable excitement to the plate.